As more and more consumers turn to natural alternatives, creating a demand that has fueled consistent high single-digit growth of the natural and organic personal care category, the pressure has been on for conventional brands to clean up their acts. Leading the crusade for awareness about the category has been the Campaign for Safe Cosmetics, a consumer watchdog that is demanding change from some of the world’s biggest corporations. In addition to its continued efforts to shift companies’ manufacturing practices and update cosmetic legislation, the Campaign spent much of 2012 and 2013 exposing flawed retailer practices and promoting stricter retail policies. Here, from retail policies to reformulations and legislation, we take a look back at the Campaign for Safe Cosmetics’ greatest successes of 2013.
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