Andalou Naturals – A Glimpse at Natural Beauty

150ToteAndalou Naturals is a somewhat lesser known gem of a company, they focus on making natural body-care products that are, at a minimum, 70% certified organic. They have a wide range of products, from anti-aging creams and lotions to shower gels and daily moisturizers, and they always use fair-trade ingredients. The company name, Andalou, was carefully hand picked by its founders, ensuring that the name reflects the company’s inspired fusion of nature and knowledge in terms of providing one’s skin and body care needs. So just to give you an idea of how this name came to be…

 

The word ‘Andalou’ [an.da.lu] has a rich, ancient history with connotations of ‘emergence’ and ‘path of light.’ Originally drawn from pre-Roman and ancient Arabic language, al-Andalus, means ‘Isle of Atlantis’ and is the French spelling for ‘Andalusia.’ Just as Andalusia is a geographic and cultural gateway between Europe and Africa, bridged between the Atlantic Ocean and Mediterranean Sea, Andalou Naturals is a gateway between the best of nature and knowledge and a bridge from farm to bottle and botany to beauty. Not only does this name sound very enticing, but is also very well suited to the company’s collection of natural and organic beauty products.

 

Andalou Naturals project beauty in action. It is product of putting together knowledge and nature, which is mainly the reason why it is soaring high in the natural beauty market nowadays. The company values knowing where its ingredients come from. These are quality raw materials grown by farmers who work extra hard to ensure that these ingredients are kept fresh from farm to bottle, soil to skin, and botany to beauty.

 

Their skin care, hair care and body care products are created to perfection by blending advanced Fruit Stem Cell Science with natural and fair-trade ingredients, ensuring that there’s a minimum 70% certified organic content in each creation. Andalou Naturals is committed to to philanthropic sustainability. When Andalou Naturals achieved Non-GMO Project verification in January 2013, they were already 100% Gluten-Free, Vegetarian, Cruelty-Free, and Eco-friendly, so becoming Non-GMO verified, naturally seemed like the next step.  “Partnering with the Non-GMO Project and achieving third-party verification was consistent with our brand standard to use natural and organic ingredients,” says Stacey Kelly Egide, Andalou Naturals Founder and CEO. “We’re confident in our supply chain and value their support of transparency from farm to shelf.” These ambitious and rigorous efforts required the Andalou Naturals team, in cooperation with manufacturers and suppliers, to confirm that over 200 source ingredients, as well as, the manufacturing process for each ingredient did not include GMOs.

 

Andalou Naturals Non-GMO Campaign: Andalou Naturals has launched a new campaign for Non-GMO Month “We support your right to know. GMO labeling equals informed choices.” specifically designed to support retailers and educate consumers about accurate labeling for all ingredients during Non-GMO month. The partnership with the Non-GMO Project and the recent Whole Foods announcement mandating GMO labeling by 2018, has successfully catapulted Andalou Naturals to a leadership position in the natural products industry. “It’s important to shine a light on natural and organic ingredients and label transparency for food and personal care safety,” says Stacey Kelly Egide. The campaign elements include a sponsorship with the Non-GMO Project, Facebook contests, in-store promotions, giveaways, and trade ads.

 

GMOs, or “genetically modified organisms,” are plants or animals created through the gene splicing techniques of biotechnology (also called genetic engineering, or GE). This experimental technology merges DNA from different species, creating unstable combinations of plant, animal, bacterial and viral genes that cannot occur in nature or in traditional crossbreeding.

 

Crops grown for personal care products and food are from the same farm.  Whether topically applied and absorbed through the skin or ingested directly as food, GMO crop effects on human health and the environment are of great concern. Andalou Naturals values knowing where their ingredients come from, the farmers who grow them, and connecting the human chain of hands that make every step possible for labeling transparency. Like Arianne Pfoutz stated in her April 2013 article in The Organic & Non-GMO Report, “Non-GMO becomes the new gold standard for the industry.” Andalou Naturals believes that what goes on our body goes in our body.

 

The brand is sold primarily in the U.S. and Canada through natural health and beauty channels and is exported to 11 different countries worldwide. To learn more and to shop online for Andalou products, visit: http://www.andalou.com. Follow them on Facebook: http://www.facebook.com/andalounaturals and Pinterest: http://pinterest.com/andalounaturals/.

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