Nature’s Answer Standardized vs Holistic Balance

Nature’s Answer Tour

Yesterday I went to visit the production facility for Nature’s Answer. The COO and Quality Officer Mark Gaeta gave me a complete tour.

I was very impressed with the cleanliness of the facility. During the tour I really didn’t see much other than the large stainless steel vats and distillers. The rooms are kept free of any possible contamination with multiple HEPA filters. The entire production area is kept so sterile that I didn’t see the product until it was in the bottles and ready to ship.

I also met Ellen Kamhi RN PhD, the Natural Nurse, who is a board certified holistic nurse and she explained the difference between standardization and Holistic Balanced.

What is a Standardization Herb Compared to Holistic Balance Herb?

Standardization started in the European marketplace in 1992 and was the creation of an herbal product containing a guaranteed potency of a particular compound found in an herb. Manufacturers were interested in delivering a guaranteed potency product to the physicians using herbs in their practice. Physicians and other researchers wanted to be certain of the dosage of medicinal components that patients received when they used an herb.

The Standardization Process

Standardization starts with an in depth analysis of the chemical compounds present in plant material. To do this researchers use a variety of techniques such as chromatography, spectrophotometry and MRI’s. Through years of scientific research, a particular plant component is often found to produce a specific desired medicinal effect.

When product is produced the batches can then be tested to ensure that they contain the specific amount of the specific chemical compound. If it does not contain enough, additional portions of the active compound are then added.

Advantages and Drawbacks of Standardization Process

There are many benefits to standardization as it gives us guidelines to harvest and grow herbs in a method that allows them to contain maximum levels of the specific chemical compounds responsible for the herb’s medicinal benefits. Each serving of a standardized product contains the same levels of the active ingredients for more exact dosing. Producing a standardized product guarantees that manufacturing process remains consistent from batch to batch.

Standardization does have some drawbacks. Ongoing research may discover additional chemically active compounds within the herb that may offer therapeutic benefits not previously documented or understood. However, if these constituents are not included in the final formula, we lose out on experiencing the medicinal support of that component. Different manufacturers choose different chemical constituents to isolate and use as the basis of their standardization so competitive brands cannot be fairly compared since they may not always standardized to the same components. This may lead to confusion when trying to determine which product is ideal for you. Just because a product is standardized it does not guarantee that the product is also pure and of the best quality. Some companies may offer standardized herbal products that also contain artificial coatings, dyes, fillers and binders. Always be sure to read label information for other ingredients.

What is “Holistic Balance” Part 2 tomorrow

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About John Montague DC

John Montague DC is the owner of WebVitamins. He is active in the industry and is currently president of the NPA East.


  1. This is a very informative article. I’ve understand the standardization process and I’m now interedted in knowing the holistic balance of processing herbs.

  2. I don’t get the difference between the standardization herbs versus holistic balance herb. Why can’t it be both?

    • jmontague says:

      To get a standardized herb you often add the active ingredient. With holistic balance you are keeping the herb exactly as it is found in nature.

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