The philosophy behind the use of flower essences as a therapy is that disease is a way for our body to tell us that we are doing something that goes against our soul and personality. A conflict or disease arises when, as Dr. Edward Bach wrote in Heal Thyself "our personalities are led astray from the path laid down by the Soul, either by our own worldly desires or by the persuasion of others." Such a conflict is "the root cause of disease and unhappiness." The practice of using flower essences was developed by Dr. Bach, a renowned physician in London, during the192’s. Dr Bach had observed that different people reacted differently to the same disease and he speculated that their emotional health was largely responsible for this difference. In 1928, when Dr. Bach discovered the first of 38 flower essences and started to administer them to his patients, with immediate and successful results. The flower essences restored their emotional balance allowing their bodies to heal themselves.