Seth Greenberg baked great brownies, the best in New York, the media repeatedly agreed. But his daughter ate only the crispy edges. “Brownie heaven. ” she called them. Seth’s father, William Greenberg Jr. , had baked great brownies. In fact, everything William Greenberg had baked was great. His apple pie was honored by The New York Times as the best in the city, bar none. In 1946, fresh from the army, where he fed 6,000 soldiers, William founded William Greenberg Jr. Desserts in Manhattan and it became a New York institution. Seth joined his father in 1977. Since then, he’s baked for such NY celebrities as Rudy Giuliani, Estée Lauder and Bill Clinton. However, as he watched his daughter break off and enthusiastically eat the crispy edges of the brownies he’d learned to bake at his
father’s elbow, Seth remembered that as a boy he’d done the same with William’s brownies. Perhaps it was time to rethink the very concept of the brownie… The result? The Brownie Reinvented. It consists entirely of those crispy edges and it’s called BROWNIE crunch. It might have been called “Brownie Heaven. ”
Enjoy out of the bag, crushed over ice cream, or just with a glass of milk.