Our newest 3.5 oz. bar shampoo addition has organic, luscious, moisturizing, sweet-scented, delicious Virgin Coconut Oil (but don’t eat the bar!). Keeps hair strong, vitalized, moisturized, and possesses anti-microbial properties. Retains hair moisture, and keeps hair soft and shiny. And we added organic Argan Oil, a new “wonder oil”, extracted by hand from the nut of the Argan tree, which is found mostly in Morocco. Argan oil gives new life to dry, tangled, flyaway hair and restores smoothness, strengthens, and gives your hair luster and shine. It has properties similar to Jojoba oil, but has it’s own dramatic enhancing performance properties. Argan oil hydrates hair and is outstanding for uncontrollable, curly, un-manageable hair. Vitamin E is also added and is excellent for color treated hair. With the combined benefits of Virgin Coconut and Argan oil, this shampoo bar is an exciting new addition to J.R.Liggett's legacy of 100 % natural shampoo bars.