AIYA is the world’s leading Matcha green tea producer with its headquarters deep within the Aichi prefecture; Nishio city, Japan. Matcha is not only Japan's most premium tea variety, but also a major ingredient for the food and beverage industry. Since 1888, Aiya has been the global leader in producing Matcha, the principle ingredient in virtually all natural green tea flavored products. Aiya currently supplies this raw tea material to over 45%, 70% and 90% of the Japanese, North American and European markets, respectively. That’s well over one of every two natural green tea products sold in the world today.